SEO Audit is one of the most important aspects of any SEO campaign

SEO Audit : And to check if the website itself is optimized for search engines you need to take into account the following factors:

Titles and Descriptions – are they unique for each page? Do you have duplicate titles and meta descriptions on your site pages?

Content – make sure you don’ have any duplicate content on your site. You may use Duplicate Content Detection Software to check if your site content is unique.

URL Structure – make sure your URLs are well-organized and properly formatted.

Internal linking – Linking your pages together is useful to both search engines and users.

Remember that good URLs include keywords, keywords are hyphenated, and these URLs are unique for each page and don’t include more than 255 characters (together with the domain name).Related:GroupBuy SEO Tools

Text formatting – Make sure that you don’t just have plain text in your pages. Use H1, H2, etc. heading, bold, italics. That will make your pages more readable for users and search engine friendly.

Images – Images are useful of making the page easier to read and more attractive to social media website (especially Pinterest and the mobile platform Instagram). But mind that they can work against SEO if they increase the loading time of a page.  Related:GroupBuy SEO Tools

Broken links – Broken links are bad for the user experience and thus not good from an SEO perspective. There are 2 ways to check for broken links:

1.  Use a tool like Xenu or Screaming Frog.  

2.  Use the ‘Crawl errors’ report in your Google and Bing webmaster tools to find broken links within your web site. 

You can also this issue by correcting the links or doing 301 redirects to a valid URL.

Page speed – The faster, the better!

Web site structure - What I usually advise my clients to check is the following:

• Does the website have a  clear content structure? Is the content grouped into relevant categories  and pages?
• Does it have a contact, privacy policy, disclaimer and about page?
• Does it have a breadcrumb on all internal pages?

User-friendliness - and finally, try to make your website ultimately user friendly. 

Check:

1. what happens when a user types a wrong url? Is the 404 page friendly?

2. f the users find what they want is less than 3 clicks?

3. whether your site has a clearly defined main menu?

4. if you distinguish between Site content and ads?

5. if it has a consistent interface across all pages?

6. whether or not it has a user sitemap. If it doesn’t submit it. 

 

That’s basically it.